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글로벌 호텔 경영학사 호텔경영 전문학사
 

글로벌 호텔경영 학사 (Bachelor of Business Administration in Global Hospitality Management, 3.5년, 120학점)

글로벌 호텔경영학 학사 (BBA in Global Hospitality Management) 과정은 기본적으로 전문학사 과정 (3.5년)을 이수한 학생이 4학년으로 진학하여 호스피탈리티 경영의 이론적인 과목들을 공부하는 심화 학습과정이다.

이 과정에서 학생들은 호스피탈리티 업계의 리더 혹은 매니저가 될 수 있도록 준비하게 되며 호스피탈리티의 실무와 이론이 결합된 Management 과목과 전문적인 인턴십 그리고 심화 전공과목을 결합하여 공부하게 된다. 심화 전공은 학생들이 자신이 선호하거나
추구하고자 하는 Career에 따라 아래의 심화 전공 중 하나를 선택하여야 한다.

  • Hospitality Entrepreneurship (스위스 / 스페인)
  • Digital Marketing Strategies (스위스 / 스페인)
  • Hotel Financial Performance Management (스위스)
  • Resort Development and Management (스페인)


교육과정

SEMESTER 1

+ Restaurant (fine dining, bars and other outlets)
+ Kitchen (fine dining, main kitchen, pastry and bakery)
+ Logistics (preliminary preparations and stewarding)
+ Rooms (housekeeping and front office)
+ Oenology
+ The Context of the Hospitality Business
+ Communication Literacy and Numeracy in the Digital Workplace
+ Business Mathematics
1 COURSE FROM THE FOLLOWING:
+ Professional English
+ French
+ Spanish
+ German

SEMESTER 2

INTERNSHIP: Hospitality Operations

SEMESTER 3

+ Hospitality Financial Accounting
+ Food and Beverage Management and Cost Control
+ Marketing for the Hospitality Industry
+ Fundamentals of Data Analysis and Visualization
+ Managing Diversity in
1 COURSE FROM THE FOLLOWING:
+ Mandarin
+ French
+ Spanish
+ German
+ Presentation Skills and Public Speaking
+ Social Responsibility
+ Cultural Diversity
+ Conflict and Negotiation
+ Hospitality Design
+ Digital Media Content Creation

SEMESTER 4

+ Digital Marketing and Sales
+ Economics for Hospitality
+ Rooms Inventory and Control Management
+ Hospitality Managerial Accounting
+ Communicating Effectively (as per tested level)
+ Hospitality Facilities Management
1 COURSE FROM THE FOLLOWING:
Same as semester 3

SEMESTER 5

INTERNSHIP: Hospitality Management

SEMESTER 6

+ Strategic Leadership in Hospitality
+ Revenue and Pricing Management
+ Hospitality Financial Management
+ Modelling for Management
+ People and Talent Management
2 COURSES FROM THE FOLLOWING:
+ Team Dynamics
+ Cross-Cultural Communication
+ Ethics and Management
+ Events Management
+ Sustainability
+ Law and Contracting
+ Research Methods
+ Business Analytics for Decision-Making
+ Financial Analytics for Decision-Making

SEMESTER 7

+ Specialization courses or General Management track electives*
+ Dissertation (honors degree only)
1-2 COURSES FROM THE FOLLOWING:
+ Strategic Human Resources
+ Professional Development and Networking
+ Conflict Management
+ Managing Change and Digital Transformation
+ Innovation and Creativity in Hospitality
+ Web Strategy and Design
+ Politics and International Affairs
+ Health and Spa Management
심화전공 (스위스)
HOSPITALITY ENTREPRENEURSHIP
+ Ideation, Canvassing and Value Propositions
+ Market Research, Validation and Sales Strategies
+ Hospitality Finance Forecasting and Modeling
+ Pitching, Presenting and Media Creation Capstone Project:
+ Managing Agile Teams and Projects

DIGITAL MARKETING STRATEGIES
+ Marketing Strategies
+ Market Research, Validation and Sales Strategies
+ Advanced Consumer Behavior
+ Digital Engagement Capstone Project:
+ Creating Innovative Hospitality Portfolio

HOTEL FINANCIAL PERFORMANCE MANAGEMENT
+ Hospitality Performance Management
+ Hospitality Corporate Finance
+ Revenue Management and Optimization Strategies
+ Hospitality Finance Forecasting and Modeling Capstone Project:
+ Hospitality Finance Feasibility Study

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